Your website brief | Castle Farm Road

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This field is for validation purposes and should be left unchanged.

Thank you for the call. This is where we gather what we need to begin. There are no wrong answers, and anything that does not apply can stay blank. You can save your answers and come back to finish.

About you

So we know who we are making this for.

Your name(Required)

First Last

Your email(Required)

Your brand or business(Required)

What we are making

This tells us which questions matter for you.

What are we making?(Required)

New website, up to five pages

New website, up to ten pages

Site refresh, up to five pages

Home page refresh

Wholesale page

Who it is for

A good site answers the person who arrives.

Who comes to your site?

Customers who buy from you

Shop buyers deciding whether to carry you

Families on a waitlist or choosing a breeder

Members or clients who sign in

Someone else

What is the one thing you most want a visitor to do?(Required)

Order, apply for wholesale, join the waitlist, sign up for emails.

What do visitors ask you that the site should answer?

The questions that come by email or at markets.

Your site today

What is working is as useful to us as what is not.

Your website address

What is it built on?

What is not working about it?

What do you want to keep?

A photograph, a page, a line people always mention.

What it needs to do

Beyond the pages, what your site should take care of for you.

What should the site be able to do?

Sell online

Take wholesale applications

List the shops that carry you

Collect email sign ups

Keep a waitlist

Take bookings

Show markets and events

Nothing beyond the pages

If you collect email sign ups, which service do you use?

Flodesk, Mailchimp, Klaviyo or Shopify Email, for example.

The wholesale page

Where a buyer lands when they look you up.

Your wholesale terms, as you give them to shops

Opening order, reorder, margin, payment terms and lead time. Leave blank if they are not set yet. Setting them can be part of the work.

How should a shop apply or order?

Fill in a form on the site

Email us

Order on Faire

Not sure yet

Words and pictures

Anything you already have is a head start.

Is there writing you want us to use or start from?

Words are included in new sites. Anything you already have helps. You can also upload it below.

Writing to start from

Up to ten files, 20 MB each.

Drop files here or

Accepted file types: pdf, png, jpg, jpeg, svg, ai, eps, xlsx, xls, csv, doc, docx, txt, Max. file size: 20 MB, Max. files: 10.

Sites you like, and what you like about each

In your field or nowhere near it.

Access

Who looks after it now, so we can work with them.

Please do not put passwords in this form. When we begin, we will ask you to invite us as a user or staff member on your site, so you stay in charge and can take us off whenever you like.

Who looks after the site now?

You, someone on your team, a designer or a company.

Timing and after

So we can plan back from your date.

Is there a date it needs to be ready?

A launch, a market, a buyer meeting.

After it launches, who will keep it up to date?

Me or my team

I would like to hear about the care plan

Not sure yet

Last of all

Anything we have not asked that you would like us to know.

Anything else we should know?

Let’s get your website started.